HBO MAX // MOTION DESIGN

FULL CAMPAIGN GFX

At ZEALOT, I art directed, designed, and animated the graphics for The Pitt, creating the visual identity that defined the IP across all platforms. The look we developed extended beyond trailers into HBO Max’s key art, print campaigns, and outdoor advertising worldwide — from billboards to bus wraps across Los Angeles. The animation style drew from the show’s real-time structure, with countdown-inspired typography and a red-to-white pulse effect reminiscent of flashing lights and a heart monitor. This design became the series’ signature aesthetic.